It hasn't been that long ago that reciprocal linking was a popular way to create back links to your site. Today you can concentrate on building one way back links to your site through blogging and social bookmarking. As a matter of fact using social bookmarks to create traffic to your site is a fantastic thing to do.

If you're not aware of what social bookmarking is it something that you should get up to date on. If all you are doing is blogging and pinging then you are shortchanging yourself and potential business and visitors to your blog.

We all know the blogging is very simple to do. You just set down and type in your thoughts into a page and click publish. The blogging platform instantly builds a page for you, which is much easier than the old website building HTML days.

One of the main reasons that blogging is so effective is because it allows you to just list your thoughts. A really effective blog comes across as a conversation between two people.

Blogging does take a little bit of time, but you don't have to pay to do it. If you don't like to write you can hire a writer to write blog articles for you, but we like to say if you can talk you can blog.

This is a little bit about blogging, but how do you get people to your page to begin with? One of the best ways to do that is to social bookmark your blog posts after you make them.

If this is extremely easy to do and many people would do it if they understood it better. You can make social bookmarking as easy as you want.

For example, WordPress offers a plug in that can be installed at the bottom of each of your blog posts. You can click on a drop down menu which will bring up a list of social directories that you bookmark your post too.

You click on the icon for that specific directory and then just fill in the information that they require. In many cases it will automatically have the blog URL listed for you. All you do is paste in a short summary and list a couple of tag words and click submit.

The benefits of this is that search engines spider social and directories much more often than they will your own blog. By bookmarking your post you are creating a back link from that directory to your blog.

Search engines can find it and then rank your blog post giving you search engine traffic. Readers can find this link and click on it and read the whole article at your blog directly. The more of these back links you have the more potential traffic your blog will receive.