One way to do e-mail advertising is to send your ad to somebody else's list. This is a very easy thing to do because there are Internet marketers all over the world that currently possess very large lists.

Some of them are willing to let you purchase an ad from them. This ad could be a solo ad that does nothing but promote a specific product from you independently. It also could be a classified ad that is probably somewhere in an ezine, or another mailing that goes out to their list.

The nice thing about this is you do not have to wait many years developing a list of your own. You can purchase the advertising from them and quickly have your business being exposed to a whole list of potential new prospects.

If you're not sure where to find this type of advertising two sources that come to mind are My Wizard Ads, and HBAds. These companies will help you get your advertising out to all kinds of various ezine publishers and list owners online.

Of course another way to do email advertising is to contact your own list. Regardless of whether you promote someone else's list, you should be working at building a list of your own. When you do this you will have names of people that agree to hear from you.

You can do email advertising this way very quickly as well just buy contacting them when you have something you want to say. And of course the benefit of having a list as well is your ability to sell email advertising to other people just like you.

A highly targeted list can bring a tremendous amount of revenue for you on a yearly basis. It is pretty much hands off except for placing the ad and running it on the scheduled time. You can even collect your money up front so that you are confident you will be paid regardless of the results.

These are a few ideas on how email advertising can make your life so much easier. You will not have to do a lot of complicated marketing, and it is something you can continue to do once you've found a system that works.