If you are thinking about taking hoodia diet pills to help you with your weight loss, you probably know that CITES certificates differentiate pure hoodia gordonii from inferior hoodia products. Yet, I wonder how many people truly understand what the CITES certificate really is and why it's so important. As a consumer I want you to know what the certificate is and what it means within the hoodia market.

The hoodia gordonii plant is a protected plant that is in high demand. This cactus looking plant used to only grow in the wilds of South Africa. However, the increased demand for the plant, because of its weight loss properties, has prompted many people to begin farming the plant. This led South Africa to put regulations on the plant. Regulations that not only would protect the plant, but the San people who claim it as their native plant. There are controls in place that now regulate the growing, harvesting and exportation of the hoodia gordonii plant.

One of the basic regulations put in place for the endangered hoodia gordonii is the implementation of the CITES certificate. CITES stands for the Convention on International Trade in Endangered Species of Wild Fauna and Flora. This is basically an agreement between governments that ensures that international trade of the plant doesn't threaten its survival. There are other regulations and documents that are required, too, but for the sake of this article I am only going to discuss the CITES certificate.

For hoodia gordonii to be exported from South Africa by a company, they must first obtain an export permit from CITES. There is no getting around it. Any shipments of hoodia gordonii out of South Africa must have these CITES permits. These permits are valid for six months. This means someone who has obtained a CITES permit has six months to get their shipment of hoodia gordonii exported. If they fail to get their shipment out within six months, they must reapply and ask for a new permit.

A lot of people are confused about the dates on these CITES permits. Some people think if they are viewing a CITES permit and the date is old, this automatically means something underhanded or shady is going on with a company. All it really means is the expiration date for exportation has passed.

Suppose a supplier exports several thousand kilograms of hoodia on one permit, and that inventory of hoodia gordonii doesn't actually sell out for eight or nine months. The original CITES permit, along with the original issue date shown on the permit, will always be attached to that inventory. Even though the date on the CITES permit will be older than six months, that CITES permit is still valid and still provides proof that the hoodia gordonii used is authentic. Keep that in mind as you are looking at CITES certificates from companies you are considering buying from. An older date doesn't necessarily mean the CITES permit is invalid and the hoodia gordonii used isn't real.

Another point to keep in mind is that the company or supplier shown on a CITES certificate doesn't always match the name of the company selling the actual end product. For example, you may be interested in buying a hoodia supplement from "Helen's Health Company" so you go to their website and you view their CITES certificate. Everything checks out except you notice the supplier shown on the permit is a company called, "Supplier Incorporated." Shouldn't the company listed on the permit be Helen's Health Company? Not always.

Supplement companies purchase their hoodia gordonii from suppliers. Suppliers are the ones that are listed on the CITES permits. These are the companies that actually go in and export the hoodia out of South Africa. There are only a limited number of suppliers who can obtain CITES permits. In the above example, the ABC Company is the supplier of the hoodia gordonii to the XYZ Company.

Finally, just because a CITES certificate is displayed on a website doesn't mean the company uses as much authentic hoodia gordonii as they claim. Hoodia products are classified as supplements so they are not regulated. As a result, companies can make claims that aren't necessarily true. For example, you may be interested in a hoodia diet pill that contains 500mg of hoodia gordonii per capsule. You go to the company's website and sure enough, they display a CITES permit so you immediately think the product is authentic.

The CITES permit doesn't regulate what happens to the plant once it's exported. The CITES certificate only serves as a sign that pure hoodia gordonii plants were exported from South Africa. A supplement company can do whatever they want with it once it is in their possession. They may even claim to be packaging 500mg of hoodia gordonii into their capsules when they really may not be.

I hope you now see what the CITES certificate is, and what it isn't. Now that you know the role of the CITES certificate in helping you identify pure hoodia gordonii, you can find the hoodia products that are authentic.