The About Me page on eBay is a very powerful tool for improving your auction traffic and for taking advantage of the tremendous traffic that looks at eBay auctions everyday. One of the best features of the About Me page - it is free. You can use it as a giant billboard on the Internet to direct traffic to your site or you can include a sign up form for your newsletter or mailing list.

My friend and mentor, Jim Cockrum, developed the concept of using eBay for more than an auction site. In his bestselling ebook, The Silent Sales Machine Hiding on eBay, Jim discusses in detail how to perfect the use of the About Me page. The fact that he has developed a mailing list of over 100,000 names is proof that using the About Me page correctly really works.

The easiest way to set up an about me page is to sign on to your eBay account and click the HELP link at the top of the page. This will open the Search Help page. Enter "About Me Page" in the search box and click the "Search Help" button. This will present a page with the information that you should read about the About Me page.

Read the About Me Guidelines so you know the rules. eBay does have rules about how to use it and you must be careful not to violate those rules. If you do not play by eBay rules, eBay justice is swift and absolute.

When you have finished the rules and registrations, click on the About Me Page - Overview. This will open a page with additional information about the About Me page and finally at the bottom of that page will be a link, "Go to the Create About Me Page". Click that link and the "Edit About Me Page" will open. Click "Edit Your Page". The next page will give you the option of using the eBay Step by Step Process or loading your own HTML. If you do not know HTML, use the eBay process.

To get the most out of the About Me page, you need to use the HTML features. To add audio or video (yes, you can do that) you will need to load your own HTML. You can also have a data collection form on the About Me page to get people to sign up for a mailing list.

When you have set up the About Me page, a small blue and red icon "ME" will appear to the right of your eBay name at the top of each auction. When the visitor clicks on this link, they will be taken to you About Me Page.

For an example of what can be done on an eBay About Me page, you can view our "About Me" page at http://members.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=e--boomer. It has audio so turn on your speakers (or turn them off as wish).