These desires represent hot button triggers that initiate response. If you knew what secrets hid deep in the heart of your prospects you could...
Persuade Them Without Much Effort Or Resistance
In other words, if you want to sell more products and services, you must learn to target those wants. Here's how it's done.
The number one thing to keep in mind is that consumers are fearful. They are afraid of being taken advantage of and ripped off. So they take your claims with many a grain of salt. If you know what I mean.
They don't want to believe anything you say about the product for sale. They are also afraid of making a mistake... and... getting burned... again. In a figurative way, they are...
Putting A Death Grip On Their Money
For this reason, you must make them feel comfortable. Like so...
Provide your real contact information. In other words, include your name, company name, snail mail address and phone number on your site. Stop hiding behind an email. Your prospects are afraid you don't really exist. Give them proof that you are, in fact, for real and you'll get more sales.
Another thing...
Prospects, in general, are looking for the best deal they can get. They don't want to lose out to someone else. You can use this fear of loss to your advantage.
Fear Of Loss Is A Greater Motivator Than The Opportunity For Gain
To get the greatest response, build urgency into your ad. Whenever possible have a deadline when the sale ends.
Let's see, what else?
Prospects are needy of praise. They seek status. They want others to look up to them.
These are some of the most powerful secret desires of your prospects. Structure your sales messages in a way that: (1) melts away fear of making the purchase... (2) builds fear or loss of a good deal... and... (3) plays to the egos of your prospects.
