If you are looking for a Rolex watch, then like most you are looking for a genuine Rolex watch, not a cleverly constructed fake (or replicated Rolex). Unless you have tons of money to spare, you are probably looking for a good used Rolex watch as buying these luxury watches used can give you a deep discount without sacrificing quality. Obviously, only reliable merchants sell authentic used Rolex watches. Legitimate used Rolex watch dealers would never attempt to sell a fake, passing it off as an original. In fact, only authorized used Rolex watch dealers are legally permitted to sell genuine used Rolex watches according to the official Rolex website.

This doesn't always mean that all unauthorized Rolex dealers selling used Rolex watches are selling fake used Rolex watches (fake Rolexes), though it is a great possibility. Genuine new or used Rolex watches may be available at auction sites such as Cheap Discount Designer Watches, and as some sites say, may be bought from a wholesale secondary market, with savings passed on to the buyer. Still, it can be a shady business deal and one that is definitely worth investigating. The Rolex Company is very notorious for demanding its dealers be authorized, and even its repair centers be authorized. The company is also known for not selling Rolex parts to anyone else, which is a very good thing.

The resource below not only has a list of reputable dealers and repair centers, it also has many helpful links directly related to new and used Rolex watch sales and tips on buying new and used Rolex watches. It also draws great attention to a Rolex price list, a serial numbers reference, and Rolex forums, visited frequently by Rolex experts.

This valuable resource of information is the "The Rolex Report" a book by John E. Brozek, which includes research, references and insider tips on how to detect and discover genuine Rolex watches from fakes.