Printed pens have been one of the mainstays of the novelty and promotional products industry almost since its beginning. Pens printed with your company's name, a slogan, or both are still among the most popular promotional items at bank counters, trade shows, shop tills and many other places. After all, the reasoning goes, everyone needs a pen. And if they're going to pick up a pen, it might as well be one with your name printed on it. Printed pens can spread awareness of your business and increase your name recognition by putting your name in the hands of your potential customers.

Because printed pens are such popular promotional gifts, you'll find an incredible selection of them available. Somehow, though, whenever you attend a trade show or event, you'll end up with a pocket full of printed promotional pens that are nearly identical, but for the color and the printed logo on them. A few years back they were the roll-proof triangular pens with a nice flat surface for printing. Not long after that, they were all handing out metal printed promotional pens with digital tiny digital clocks. Year after year, the same thing happens. Nearly ever company at the trade show is handing out the exact same printed pens.

The only good explanation for this phenomenon is that every company invited sprang for the same pen ? most likely the one labeled ?Our Most Popular Printed Pens!? It's hard to imagine that any marketing director pored over the available promotional items at an online events merchandiser, then called and said to them, ?I'll take 1200 of those printed pens that every other company is ordering.? Yet when you order ?our most popular printed pens?, that's exactly what you're doing.

If you're the marketing director that needs to order promotional items for an upcoming trade show, try doing things a little differently this time to ensure that your company stands out as the one who didn't give away the square pens. When you're shopping for your items, take a good look at the company's best sellers and figure out its selling points. What makes this pen so popular? Is it price? Novelty? The big printing surface? The color selection? Does it offer something unique that other printed pens don't have?

Next, jot down the things that are important to you when you USE a pen. What makes your favorite pen the one that you pick up whenever it's time to write something? Is it the comfortable balance? The contoured grip? The way that the ink flows? Make a list of as many reasons that you like your favorite pen as you can think of. I'll bet that ?big printing surface? didn't even make the list, did it?

Now, put your two lists together and combine the features that are attractive to you as a marketer with the features that attract you, the writer. The pen that you want to put your message on offers you the best of both worlds ? the features that will make your boss happy like high visibility and low price mixed in with the comfort, quality and style that you want in a pen that you use.

For more information visit the leading promotional gift suppliers online today!