?P Sell more of what your customers are already buying. Each of your existing customers have certain buying habits. Ideally you will have accumulated data that allows you to reference both the specific items they purchase as well as their frequency. With this information, you can offer additional products and services in which the customer has already proved to have an interest. For example, sell other music CDs featuring your customers' favorite recording artists, or send your customers a newsletter announcing new releases.
?P Sell complementary products and services. Your business may have products and services that can be sold in conjunction with other products and services. These items are often an easy up-sell that can be made at the point of purchase. For example, when a customer buys a music CD, you could offer them a CD carrying case or a storage tower.
?P Introduce noncomplementary products and services. Your current customers posses a degree of trust in your business, and this can be converted into sales of products and services that are not directly related to the customers' existing purchases. For example, a customer who typically buys music CDs can be introduced to videotapes and DVDs that provide access to the latest in recorded movies.
?P Offer new products and services that your business has added. As your business adds new products and services, these can be offered to your existing customers. This can be done without your having to convert these customers to your business, as they already like your business and how it operates. For example, if your media business adds media equipment, such as CD, video and/or DVD players, these can also be offered to existing customers.
