Every salesperson knows that the key to the executive's approval is often in the pocket of the admin assistant at the front desk. When you're sorting out your budget for promotional gifts, it helps to remember that the office manager or administrative assistant is very often the one who decides whether your company gets the business, or whether it goes to your rival. Stocking up her desk with nifty gadgets that make her day a bit more fun or easier is a sure way to keep your company at the top of her mind when it comes time to restock the office stores.

Why choose printed promotional mouse mats to make your appeal for business? Just look at how good quality printed mouse mats stack up to the main criteria for choosing effective marketing and promotional giveaways.

1. Choose something useful.

You want to give promotional gifts and items that are useful. When a large part of your business day consists of working with a mouse, there's little that's more frustrating than your mouse not tracking well. The mouse mat can make an enormous difference in how well your mouse works. Promotional mouse mats are very definitely a promotional item that will be used.

2. The more often your promotional items are seen, the more effective they will be.

Mouse mats sit on the desktop every day, all day long. And unlike many other desktop promotional products, it's not used only occasionally. It's at your potential customers fingertips, under their nose and virtually impossible to miss.

3. Promotional gifts that are fun and eye-catching offer the most marketing value.

And here is where we come to the rub. The design of your printed mouse mats can make all the difference in the world in their effectiveness. A plain mouse mat that bears nothing but your company's imprint will quickly fade into the background of the desktop. Printed mouse mats that offer novelty appeal, though, will catch attention again and again.

4. Promotional items that make life easier build brand appeal.

Novelty printed promotional mouse mats that offer something a little different offer more than just a place to park your mouse. Choose mouse mats with integrated calculators, or ones that include a picture frame for favorite photos, or for real novelty appeal, try one of the range of mouse mats that double as a stress reliever. Leading suppliers offer a range of fun printed mouse mats that includes a liquid filled mouse mat that shifts and changes colours as you move the mouse around on it. How's that for a fun toy and stress reliever for a busy secretary?

5. For high visibility, give coordinated promotional gifts and items that put your brand in multiple places.

If you're looking to make a maximum impact, why note consider coordinating your branded printed mouse mats with an entire desk set. A good promotional items supplier can design a full range of desk accessories with coordinated printing so that your brand and logo is up front and on your customer's minds all day long.