As the specter of online dating emerged and conquered all nonewould have thought that there is even a possibility of this phenomenon fizzlingout, which is naturally the case with industry insiders showing lethargy or indifferenceeven for a short span of time. The industry and merchants seemed invincible buteven the best of crop can fail if not watered properly. This is an attempt tomake the industry aware of its shortcomings that have recently been recognizedby a chunk of online daters and potential online daters. When online dating became popular, the users were payingmerely $19.99 a month, but today almost all online dating sites are charginganywhere between $49 - $59 to facilitate people's online search for potentiallovers and partners. The price hike, corresponding with the service?spopularity, has been immense and is soon going to get out of reach of theordinary daters.

The most number of complaints lodged at the Better BusinessBureau about online dating service is regarding the concept of automaticrebilling employed by the merchants. This has been a major cause of frustrationfor online daters and they are increasingly becoming disoriented towards thewhole system.

Another factor that might prove to be the Achilles heel forthe online dating industry is the misinformation that these merchants spread. Thefee that you pay doesn't give you instant access to all the millions ofregistered members of the site but a select few. As for the others, one needs topay again to be able to respond to a paid member's messages. In cases likethese, there are chances of the members feeling cheated.

The industry is witnessing an upsurge and hence a small dropwouldn't really bother many but a dip doesn't take much time to turn into aplunge!