Advertising is the expressed form of marketing and it is the most effective marketing tool used to frame the expectation. Advertising is fruitful when it reaches the target audience. Advertisement should reflect the aim of advertising when advertised keeping into consideration the proper time, place and the requirement. It is very important that you put your advertising in the right place. With direct mail that means carefully selected mailing lists. With print and broadcast advertising, it means putting your messages where your prospects will most likely see or hear them.

For example, If you sell mutual funds it wouldn’t do you much good to advertise in a magazine for antiques and collectibles, unless you knew that a large number of those readers were also interested in mutual funds.

Advertising must carry targeted words/sentence with some offer according to the current trend, which attracts enough to inspire people to respond immediately. When displayed it should carry enough space so that anything written or drawn makes a clear sense to the subject and remembered.

Must have convincing explanation of the benefits to the prospect. Communication should be quick and clear. Response time should not delay. These thing helps in holding the customer with better response so that further, when the information shared amongst others, it can automatically help with the word of mouth marketing.

Never stop with the trials. Trials are must to understand the requirement according to the place and environment. Keep on with the promising and best possible options, so that every time you present some new style with a different outlook, helps generating a curiosity in the customer. Once a customer is convinced, it develops a chain of users to gain faith and a long lasting trust, which is very important to grow.

Advertisement should be understood by everyone. Uniqueness doesn't mean that you get detached from the aim just to maintain the uniqueness. It should be so designed that even the few words read or heard, makes a complete sense and a soft feeling for the customer. It should appear realistic or adventurous or glamorous or spiritual as per the advertisement advertised for the specific purpose. Advertising should have a familiar look. It should definitely reflect a feeling of honor and importance to the customer. So that the customer's attention is only towards the advertisement and it is loved to watch or hear it again and again. Advertising should leave a refreshing impact on the mind so that it is remembered with due care for the product. It supports creating interest for the product advertised for.

If you stress on the greatest possible benefit to a prospect, you will get their attention and very likely their order.