This article is going to show you why you need to be using email marketing in your online business if you want success.

Email marketing is a key ingredient that many online business owners fail to utilize for a number of reasons. One of the main reasons is that many internet marketers don't yet realize just how powerful email can be.

In fact, billions upon billions of dollars are sold online via email every year. The revenues will only get bigger as time goes on. The question is, will you get your fare share of those enormous profits?

Here are a few undeniable benefits email marketing has to offer you.

Email marketing allows you to keep in touch with your customers and prospects and build a positive, trusting relationship with them. It's hard to repeatedly sell to people you don't have a good relationship with. There's no faster way to build trust than personalized messages sent directly to your prospects or customers inbox.

Email marketing lets you take prospects through a sales funnel. You can start people off with small inexpensive offers, then over time increase the size of the purchases. This will let you sell a whole host of products to the same customers. Much better and more profitable than one shot offers. don't you think?

Once you have a solid list built, you can easily do joint ventures with other similar businesses where you endorse their products to your list and then split the profits. What a great way to leverage other people's time, effort and money. Because you have the list, you have the power.

Capturing your prospects' and buyers' email address will greatly enhance their lifetime profit potential. This is because you'll be able to contact them again and again with valuable offers they want to receive. The key to marketing online is to sell to every customer many times. Otherwise you constantly need new customers to replace those who've already purchased. Not a good scenario.

It's fair to say that email marketing is a key ingredient to online success. By taking the time to educate yourself in the mechanics of email, you'll be able to grow exponentially and you'll leave most of your competitors in the dust.