Wanting to keep under the radar is a proven method used by one of eBay top sellers who would regard herself as a bit of a rebel to convention. By going against the masses Sydney Johnson has managed to create a eBay business others only dream of.

When it comes to experience few are more experienced on eBay than Sydney Johnson who has been on the site since 1996. This when eBay was barely a a baby.But Sydney took her in depth knowledge and turned it into the amazing Auction Genius Course.

The traditional route for ambitious traders on eBay is to aim towards building a prominent profile built on vast quantities of favorable feedback. The feedback is basically a vote of confidence, or otherwise, from people who have done business with you on eBay.

When you get enough sales on eBay you are rewarded by becoming what they call a "Power Seller", a position that comes with special privileges and a certain supposedly desirable degree of visibility. Most of the time it is a double-edged sword, says Sydney.

"Once I was a Power Seller in fact for quite a while, but I started to think every one knows exactly what I am doing. So now I operate a under cover style operation with several account ID's with lower feedback and no one even notices my activity"

High seller profiling can backfire on a business when things go wrong. This can happen to the most professional outfits. Sydney had a delivery of soiled goods go out to several hundred customers. The supplier had always been reliable and she had had no reason to suspect that there were problems. It took time and effort to counteract the effects of the avalanche of bad feedback that resulted from this single issue.

Sydney might be a bit of a renegade but won't break the rules which eBay have continued to add with worrying regularity.

Maybe a little unconventional and likes to be risk taker. She is a highly experienced marketer who sees eBay as a giant market place of hungry buyers which gives her the opportunity to tap in to it's massive traffic to build her own customer base. By using this method she is able to create a stable business model with minimal additional effort of expense.

This is where she and other traders like her are not model eBay traders. They are independent thinkers who don't like to confine their business to just this one vehicle.