The best way to make a sale is to remove as many barriers as possible. I heard a story told by Bill Myers about how a World War II hero made a record flight, destroying several enemy planes single-handedly.

When interviewed, the pilot revealed how he had accomplished this outstanding task. He said it was simple. The enemy planes were all in rows, still on the runway. That's how you'll want to set up your sales: aim for targets that are easy to hit!

To make a dramatic increase in your sales, simply find out what your customers want and give it to them. It's that simple!

Why try to sell your customers something that they don't want or something that you have to persuade them to buy? Doesn't it make more sense to offer your customers something they already want?

Here's a story I'm going to share with you. I love to use self-development courses on CDs.

I'm eager to learn new things. I receive offers in the mail all the time, even though every time I finish a course, I say, "That's it for a while." The first step I take when I see a new offer in the mail is to open it and 50% of the time, I'll order the course. Some of the sales letters for these courses are 12 pages long. Do I read them from beginning to end? No, not really. I already know if I want it or not. I look over the benefits and the price, and I decide to buy it or not. I don't need a salesperson to persuade me. I don't need seven e-mails spread out over time telling me the benefits. I don't expect to have the offer shown to me. That's it. The company that sends me the offers has an automatic moneymaking system. All they need to do is get the offer to me. Their sales are steady, they have a satisfied customer, and their return rate is low. For me, it's been zero returns since I've been buying these courses.

Now, if everything this company did was the same, except the product they offered was in a different category, they would have a zero percent response from me; because I don't want the product. If they sent this new offer to people like me, they would get a zero response rate. They might close the company, they might spend thousands of dollars to see what's wrong, and it's as simple as finding out what people want and giving it to them. Some business people spend thousands of dollars on products and services that no one wants. Then they spend thousands of dollars trying to market these products and services. Why go through all that trouble and spend all that money and waste all that time? Give your prospects and customers what they want! It's the best way to make solid sales, get lifetime customers, and streamline your business.

You need to focus on one issue and make sure you don't get off-track. Give your customers what they want and nothing else. Stay focused on the needs and wants of your prospects and customers, and your business will prosper!

Action Steps to Make More Sales

1. Find out what your customers and prospects want.

2. Provide products and services that your customers and prospects already want

Important Points to Keep in Mind for Making More Sales

*To make a dramatic increase in your sales, simply find out what your customers want and give it to them.

*Why try to sell your customers something that they don't want or something that you have to persuade them to buy?

*Some business people spend thousands of dollars on products and services that no one wants. Don't guess, investigate!

*Stay focused on the needs and wants of your prospects and customers, and your business will prosper!