Have you ever thought that you need to find a new way to get the word out about your company, product or service. Public relations is exposure that you get for your company, product or service that you do not pay for. The most traditional, and successful, ways of getting PR are being featured as a guest on tv and talk radio shows as well as getting an article written by you published in a newspaper or magazine.

With PR the only money you will spend is that which you pay your public relations firm, but this is up to you (please check out our 2 Part Series How to Choose the Right PR Firm for You for some top tips on how to pick an effective firm to fit your needs). But if you choose the right firm, or just decide to do the work from within your own company , public relations can get your companys name out there without breaking the bank.

6 effective ways as to the best ways you can get PR for your business today!

1. Why Dont You Write a Book? Writing books is not just for Donald Trump and Steven King anymore! Business professionals that pen a book (with the help of a ghost-writer) can reap excellent PR opportunities in the media. A book can be one of your best assets , says Marsha Friedman.

A book gives you instant credibility as an expert in your field: to your public, prospects and amongst your industry peers. Most importantly, it opens the door for you to the media. Everyday you see experts: on TV and Radio as well as when you read an article in print.

2. Make Yourself an Expert. TV, Radio and Print are all mediums that are hungry for news worthy content. This is how they keep their readers, viewers and listeners tuned in. Marsha Friedman says, The media is constantly following the media.

Looking to use to the media to gain attention for your topic? Really start paying attention to the news! Friedman adds, Read your daily newspapers, watch news shows on TV, listen to talk shows on radio. Make sure to look for stories that tie in with you topic. By doing this you will be ahead of the pack when it comes to your successes with the media.

3. Be Interviewed on Talk Radio Shows. Appearing as a guest on talk radio shows can really boost your PR profile and let you communicate to millions of people nationwide , says Marsha Friedman. No matter if you are a local or national company, do as many interviews as possible. Talk radio is very attractive from a PR perspective because: attracts an affluent, educated and attentive target audience, cheaper than advertising, opportunity to sell your product, the host provides a solid Third Party Endorsement, give you expert status and you will have enough time to really get your message across

4. Appear on a Television Show. Television really builds on all of the positive effects that radio can have. Marsha Friedman says, TV tends to be a celebritys vehicle, so when the audience see you as a guest on a TV show, then they consider you a celebrity as well. Talk about sending your credibility through the roof!

5. Obtain Coverage in Newspapers and Magazines. Ever looked at a newspaper article and have the desire to get your company some print exposure. You can absolutely get this sort of coverage! Newspapers and magazines are a very valuable and powerful medium. Print is a goldmine for PR , says Marsha Friedman. The written word is always deemed to be true. Print is where youll find a huge segment of your buying audience. An absolute mega variety of publications - theres truly a list a mile long of publications to target.

If you are adequately prepared with quality materials, your print PR campaign will be a successful one !

6. Try Your Hand at Public Speaking. Another fabulous way to get PR for your company, products or services is to get onto the speaking circuit in your community and in your industry. Speak to community groups, Chambers of Commerce, events and trade associations to create a buzz about your message , says Marsha Friedman.

The more opportunities you get to speak publicly, the more word of mouth that you will generate . If the media would like the event that you are speaking at!invite them! Just make sure you have a media kit to give them about you and your company in case they show up!

Well there you go: 6 effective ways to gain national or local PR for you, your company, products or services.