Marketing is not sales. Sales is but one small part of marketing, and while selling yourself on the job market is certainly an important tool of job-hunting, this article will expose you to the much broader aspects of marketing that will help you better understand yourself as a product (or brand as Tom Peters says) and how you can use many other marketing tools beyond sales to get the job you really want and deserve.

"Search Engine Saturation" simply refers to the number of pages a given search engine has in its index for your website domain. Check your Search Engine Saturation and compare your website to competitors. Check this information on a regular basis to see if your Search Engine Saturation is climbing or falling.

Web CEO is powerful website promotion software. Whole suite of website marketing tools SEO tactics, site promotion, site analytics and site maintainance. Many Top 500 companies use this website optimization software.

Viral marketing can work equally well for commercial businesses and non-profits. But achieving success in an e-mailpass-along campaign is difficult, and only a few make it big. The most recent example was Burger King's Subservient Chicken campaign.

Knowing who is linking to you and what link text they're using is one of the most important aspects of search engine optimization. This tool checks your backlinks (only showing one backlink per URL that links to you) and shows the link text used to link to you.

It takes a while for this SEO tool to run, but when it finishes, you've got a great report. This is a 2 part Internet marketing tool. When the first part finishes, you'll get a summary that will help you analyze what percent of targeted link text you have, and you can compare to your competitors to find the optimum percentage of a specific anchor text phrase you should be using in your link text.

"Would you like fries with that?" Increase your sales revenues by offering your customers other products (for sale) automatically, every time they buy! This marketing module is a winner and increases your sales!

Determine the dollar ($$) value of a website domain name. This tool is simply provided as a convenience and the user should take note that not all Links are equal in the eyes of the search engines. Just because one site has more links than another does not mean that it is a better site or necessarily more popular.

Online affiliate programs are one of the most cost-effective ways to market your products to a wide range of potential customers. You have the benefits of a commission-based sales force but without any of the hassles of managing actual employees.

A well-designed Web site. Your Web site is the first impression of your company for many of your customers. Make it a good one. Your site should provide information about your product or service in a clear and intuitive format. Many people prefer to do their research online before making a purchase, so make sure that your site leaves your customers and prospects with the right impression.

It's absolutely essential to your job-hunting success to know how to research potential employers. Not only will this information help you in writing your cover letter (and perhaps tailoring your resume), but it is mandatory for when you get invited for a job interview. What are some of the best sources of information?

The rest of this article focuses on the 4 P's of marketing, also called the marketing mix. The 4 P's include product, promotion, place, and price. The marketing mix elements are the controllable factors that are used to achieve the organization's objectives -- or as it relates to job-seekers, the controllable factors that are used to achieve your job search success.

Enter in a URL and this tool will check your title tags, and the title tags of pages that the URL links to. Good way to see what your main pages are linking to.