One of the well known ways of making money online from home is by having your very own website. One of the top secrets of Internet marketing gurus is that they have an opt-in email list of subscribers who gave them personal permission to send them periodic e-newsletters.

If you really want to succeed on the Internet in the short and long term, getting your own opt in email newsletter is very important.

Here are 7 Rules of Effective Newsletter to Live By. If you are going get your own list, then you want to do things the right way.

1) It would be a good idea to always have a form on your website that allows anyone to subscribe to your list. Never buy a list from anyone because doing this will damage your reputation online. If you were to send an email to a list who never gave you their personal permission to email them, that would be called SPAM. You don't want to go this way.

2) Sent your subscribers emails with good content and info in it every few days. Don't just go out and send your subscribers emails every single day just because you want to make more money as fast as you can. This will annoy many of them and may result in people opting out of your database.

3) People will stick with you for the long term if your newsletter is useful, fresh and relevant to them. Don't send them garbage. Give your readers what they want and not what you think they want.

4) People love reading good and fresh content such as an article. If you are going to send them an article once a week or once every 2 weeks, don't just copy and paste that article into an email. It is much better if you create a page that they can go to if they want to read it.

5) Instead of using "My, ours, me" in the newsletter, focus on the "You, your". When you say "You, your", these are very magical words that you should be using in your newsletter. People who subscribe to your newsletter are doing this for themselves and not for you. They are searching for a solution for what ever problem that they have.

6) Never share, or sell your list to anyone. This is another thing that you should never do. Some webmasters like to share their list with other webmasters. Webmaster A who owns the list may sell an ad space to webmaster B when they send a newsletter out. If you want to create a personal relationship with your list, then don't share it with others for a fee.

7) Not every person that subscribes to your newsletter will want to stick around forever. They will, at some point, want to leave your data base. it is a very good idea to allow the reader to un-subscribe at anytime. Provide an un-subscribe link at the end of every newsletter that you send out. If a subscriber emails you and requests to be removed, do this right away. Don't start to ask "WHY"? Just do it.