No one is perfect especially when it comes to the ever-changing technology of search engine marketing and SEO. Sometimes, even SEO gurus will make very basic SEO mistakes due to either miscommunication or just plain carelessness. So if you want your website to rank well organically, you need to prevent yourself from making the same mistakes as them.

Let me share with you 4 very common mistakes that people always make during search engine optimization:

1.Using the same Title and Meta description for all pages. Every page has its unique content and it should go the same for the Title and Meta tags. Each page should be optimized according to a particular set of keywords that are the most relevant to the content of that page. If you place the same title and meta description for all pages, your keywords will not match the content and thus making it harder to optimize.

2.Stop optimizing once results are shown. Many optimizers stop doing the necessary optimization such as off-page optimization when they see that their keywords have obtained high rankings. SEO is an ongoing process. Every day, there are competitors competing top ranking positions with you. With complacency, sooner or later your website will be knocked off from the top positions by them.

3.Placing a splash page as the home page. The home page is one of the most important pages of a website, whether be it for SEO purpose or visitors experience. By placing a splash page as the home page, it will result in a SEO disaster. So try to avoid having a splash page for your website. Instead, use a flash banner to make your site more interactive.

4.Forgetting that content is the king. In SEO, one of the most important aspects is the content. Search engines love fresh and unique content. Sometimes, optimizers are too focused on tagging and forget that content is very important. When you write your content, do not just write for the search engine sake. You need to consider your visitors' experience too. Content stuffed with keywords but without real meaning and value will not result in any conversion. This will defeat the purpose of SEO for your site.

So when you optimize your site the next time, be sure not to make these mistakes like the others. Search engine optimization is an online marketing foundation for all websites, so make sure that you do a good job on it.