Passport to Wealth promotes it system by claiming you can make unbelievably large amounts of money while putting in very little time and effort. Such claims are common among home-based wealth creation systems. But taking a closer look at the program after cutting through the marketing hype is crucial if you are seriously considering it as an option. As with every opportunity, there are two sides to the coin.

Attractions of Passport to Wealth

- 100% commission when you are qualified as a director and sell the $997 system.

- 100% commission on the electronic materials you un-bundle from the system and sell at your own prices.

- Turnkey system uses the internet instead of you to sell the products. It makes your sales automatically, and directs the money to you.

Disadvantages

- As a 2-up system, you have to pass up the commissions on your first two sales. To recoup that money will mean that you will have to recruit people under you to pass their first sales up to you.

-When you sell the system, the people under you become your new competition, selling the same products, in the same ways.

-While the marketing tactics are smooth, the mentions of "wealth" and "passive income" are typical claims of these kinds of business systems. People who have been around the internet for a while are likely to be skeptical of anything that sounds "too good to be true." Thus you may have difficulty selling a $997 package to people who are suspicious of these kinds of opportunities.

Implications for Different Types of People

Internet users can be put into three groups. First, there are skeptics, who are suspicious and cynical about most of the home business opportunities that they come across. They tend to view almost any 1-up, 2-up, or MLM business model as somewhat of a scam, with a low likelihood of success akin to gambling in a casino. In the next group are believers, who have the opposite opinion that almost anyone can succeed at these kinds of home businesses if they find the right opportunity. These folks may be hopeful entrepreneurs who are just considering these kinds of opportunities, or they may be people who are successfully involved in work-at-home businesses. The last group of people we could call outsiders, who are largely unaware of how the internet and home business might be able to mesh. With this group of internet users, the internet is just a means of getting information and perhaps ordering a product every now and then.

Which group do you fall into? If it is the first group, you will probably pass on this program, with all its over-the-top claims. If you are a hopeful person, dreaming of online success, you might want to pursue this opportunity further, provided you have sufficient funds in case you decide to join the program. Those in the last category will either remain ignorant, become intrigued if they happen to come across this kind of opportunity, or fall into the first category of skeptic. These three categories of people will always be around online, and you'll have to decide how you will deal with them—by marketing to them, taking them seriously, or just leaving them alone—when and if you decide to market a business online.