The difference is...

It is obvious you are using sales letter to promote your business, you may use that to justify your effort.

So how can you justify putting all those effort into writing articles that you're going to give out solely for the benefit of the reader?

Or

You may ask, "What is in it for ME" after all the creativity and story telling, only to give out useful information for FREE?

The answer is not far fetched...

... For the same reason you are reading this article - to help educate YOU. You want to know more about article marketing and see if marketing with articles actually works. You also want to keep informed about the topic that interests you.

This is what article marketing allows you to do for your readers. Plus, it let them know that you're there to help them out if they ever need more information on that topic or on related topics.

This now brings us to the BIG question...

Does article marketing really work?

A simple "YES" answer will not do article marketing any justice without you first examine your visitors' mentality, intentions or their expectation online and then see how article relates to the reader's state-of-mind.

First thing you need to realize is the fact that an average internet surfers want one thing and came to the web for one thing only - to get a content rich information. How relevant the information they get relates to what they need is what will determine if they want to get more information from the same source "YOUR SITE" or move forward to another site.

Remember, there are thousand-and-one places to get information online, the only thing that will set you apart from the others is the quality of information you are able to give and the relevancy of it to your reader's request.

How Do You Rate The People Surfing Online Now-a-Days?

Visitors surfing the Web nowadays are sophisticated visitors, they are smart and well informed. Most of them have set up a system called "Radar Defense" that will help them against all the ad bombardment they get on a daily basis.

They know that most people online are marketers who wants to get to their wallet one way of the other and they have to safe guide their hard-earned-cash as much as possible - only reserve it for the necessary things.

So, if visitors are these smart, how then can you tell them about your product and let them know you're the REAL thing?

That is the big question and that is why you have to let them know about your knowledge and expertise through your article.

Your article will help you to build TRUST and RELATIONSHIP with your readers. It will tell them what they need to know and give them enough information that will allow them to either want more of what you have to offer or not - simple!

Build Trust and Relationship With Your readers

Now that you know that your visitors have the "buyers beware" attitude online and have created the defense mechanism due to the fear of getting hyped...

The next thing you should know is that your article will help to remove the fear your visitor has regarding getting ripped-off online. It will also create trust and credibility about you and your product in the eyes of your reader which will grow into relationship when they opt-in to your list and you continue to give them valuable information - it's only a matter of time before your cash register starts to ring...

Copyright (c) 2008 Abby Lawal