-- Introduction

3 Alphas in Management is written using very simple yet effective and proven management techniques that I have been using in my almost 30 years in senior management positions in varied industries, including as a Vice President with a large multi-national company (MNC) and as a Group Executive Director of a public listed company (plc).

The emphasis of 3 Alphas in Management is on the formation of teams, known as circles, involving every level of personnel in the organization to create a cohesive work force with a sense of purpose within a customer-centric organization.

Circles are used to denote a roundtable atmosphere and environment, whereby all the circle participants are equals and are also equally important.

No one is left out, and in fact, no one should be left out.

After all, all employees are also consumers and are customers and their ideas and input on how an organization can be more customer-centric are valid and as such, should not be discounted or overlooked.

3 Alphas in Management starts from AAA (the 3As) to ZZZ (the 3Zs).

I do not for one minute believe that the list is exhaustive.

Instead, it is hoped that the 3 Alphas in Management will stimulate your organization to create their own customised 3 Alphas.

For example, I have used "Ideas In Improvement" for III (3Is), but also valid would be "Investing In Intrapreuners" or "Innovations In Industry" etc. etc.

-- The 3Bs (BBB)

- Overview

Most businesses are very introverted and self-centric rather than customer or society centric.

What most businesses forget is that the success or failure of their business is very dependent on external factors rather than internal factors, i.e. the customers are out there and not within the company.

So how do you ensure that your company is not self-centric and more customer and society centric?

First and foremost, you must remember that the people working for you are also customers and consumers. So group them together and let them tell you what is important to them.

- The Circles

You can organise them into Circles, known as Better Business Circles (BBCs).

Each BBC can be assigned a specific task or topic, for example

* BBC on environment

* BBC on Sports Promotion

* BBC on Drugs Abuse

* BBC on Child Health

- Methodology

Circles are used to denote a roundtable atmosphere and environment, whereby all the participants in the Circle are equals and are also equally important.

* The Circle would be set up by the Management

* The Circle will be made up of personnel from different departments or divisions

* The Circle will have a facilitator and not a Chairman, and a Secretary

* Each BBC will have between 5 to 10 members, and they will be responsible for :

** Identifying what your company is already doing in their specific task area

** What more can be done by your company

** What would the cost be, if any

** Who (from the outside) should your company work with, to ensure that the society is represented

** Should the efforts be localised, regionalised, nationalised or even internationalised

** Report to Management on the findings and the recommendation of the BBC