Although there are many ways to do this, here are three tips that will help you improve your conversion.
1. Target the right keywords.
When optimizing your site for the search engines, you need to make sure that you choose the keywords that apply specifically to the topic of your website. Do your research. Find out what others are looking for on your topic, choose your keywords and then optimize your site for those keywords. This will help your visitors find you.
If you have a one page sales letter, this is a little bit harder because you want your copy to sell your product. You can still optimize your header tags with the right keywords, description and title, and do your best to weave your keywords into your sales page.
2. Target the appropriate market.
The other day I was surfing the internet looking for crochet patterns. I found a site that looked like what I was looking for and clicked the link.
The first thing that pops up when I get to the page is a dialog box telling me that the site had just given my computer a virus. It didn't take long for me to figure out why when I looked at the page and realized it was an advertisement for an adult site. I healed the virus and quickly clicked away.
Now I know there are those online who are looking for this kind of stuff. Adult sites are big business. However, I am not, and as soon as I'm redirected to this type of site through a disguised redirect link, I click away.
Don't make your visitors hate you. Give them what they are searching for. Black hat techniques work for awhile, but it's only temporary. Don't waste your time or money marketing to those who aren't interested in what you sell.
3. Decide what it is you want your visitors to do when they visit your site.
Although my main website is a content site, the first thing I want visitors to do is to subscribe to my list. That's the reason I have a short sales letter there to persuade visitors to subscribe to my list.
The reason is that it's much easier to raise your conversions if you market multiple times to your visitors. The more times you expose your visitors to what you offer, the more likely they are to buy. With each email you send, you are building credibility. The secret here is to give your new subscribers more information to help them make more informed choices.
Whether your website is a sales letter or a content site, write good content. Check your spelling and grammar. Write headlines that explain your offers and make your visitors want to read your copy. This will improve your chance at a sale.
