However, some actions on part of the client may do more harm than good to an SEO's efforts of bringing in more traffic to a website. Understanding how SEO's work and how it yields benefits for a client should give the latter an idea about which practices they should refrain from that can decrease the efficiency of SEO.

An innocent site update may jeopardize an SEO's efforts. Webmasters may overlook the fact that their website has been recently optimized and in the process of updating they revert to an un-optimized version of the site. Clients should be more conscious and sensitive about the fact that SEO technology is built into their site's framework and may fall down like a house of cards if they carelessly tinker with their site's inner workings. By no means is it suggested that clients should let their site's contents rot.

Instead, clients should consult with their SEO providers how to go about in updating their sites contents. Clients may think that this may make them entirely dependent on their SEO, but this is not necessarily so.

Once the client's webmaster knows how to go about tinkering with the sites without affecting the SEO structure, they may go ahead with their usual business. After all, the strength of an SEO scheme lies in it being a one time thing and requires very little maintenance.

Clients should also understand that SEO providers are neither magicians nor illusionists who can turn around their client's stats without modifying to a certain extent site content. Website content is part and parcel of an SEO site and clients that demanding in no case shall their content may be changed are not likely to hire a decent SEO provider.

Ethical SEO firms need to alter to a certain extent a site's content so that such can be optimized and anything short of this may call for the violation of a search engine's TOS. Only mediocre or less than reputable SEO firms would agree to such conditions.

Another caution to clients and SEO companies alike, seeing how an SEO works does not make the observer an expert. Clients embarking on their own SEO tinkering in the given sites may result in the sites going kaput. It may even destroy whatever optimization the SEO has already adopted and integrated into their client's sites. In this worst case scenario both the client and SEO firm is left with a rather unsightly mess to clean up and loss of whatever search ranking the site has already reached.

This is an echo of the elementary principle to let experts do their work, but unfortunately many clients still lose sight of this fact.

Linking to other sites likewise affects site rankings but a client should be careful of the way they conduct their linkages. Search engines have recently been cracking down on sites that engage link trading and if caught such are often penalized.

Clients should only link to sites which offer genuine help to their visitors or at least cover relevant content. Moreover, one could not be accused of being overly careful if they ask their SEO to review the link so that the latter may find out if the link does not engage in questionable SEO practices.

Any information regarding change given to a company's marketing department should be immediately forwarded to the SEO provider.

SEO is as concerned with the changes and flux with their client's marketing situation as the in-house marketing department. This is so that the SEO may immediately adopt and implement the necessary changes in their client's site so that the latter's patrons are informed of the latest news and updates.

With all the things mentioned above, it may seem like the SEO scheme is overly delicate and is likely to crash with every little change coming from the client's side. This is not so. Acting on anything with very little understanding regarding the thing or situation is an invitation to disaster. SEO frameworks are no exception to this.

Even a basic understanding of how SEO works for the client can prevent any problems from arising and would allow companies to reap the full benefits of SEO marketing. SEO firms are their client's partners in making online advertising work and as such, an understanding of how each one works is absolutely necessary to achieving in their joint endeavor.