I’m sure most of you have heard of PPC and Organic Search Engine Marketing and Optimization. If you are anything like me you have probably thought to yourself “I don’t have a clue what a Search Engine is let alone what Search Engine Optimization is?"
We, at Developmental Performance Consultants along with Derrick Harper’s Wealth Funnel System of online marketing education experts, want to share with you insights into the world of Search Engine Optimization and how you can utilize this web 2.0 technology to get your products/services and business more exposure on the world wide web.
A Search Engine is basically a program that searches documents for specified keywords and returns a list of the documents where the keywords were found.
Google, MSN, Yahoo, and Alta Vista are all search engines. A typical search engine works like this: you type in the keyword(s) you are looking for, the search engine goes to work finding the various possibilities, then you are provided websites that have solutions for your inquiries.
Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via Organic and Pay Per Click (PPC) search results for targeted keywords.
Organic traffic to your website is FREE. PPC is just what it says; you as the advertiser pay each time someone clicks on your ad.
Organic traffic represents about 80% of the Search Engine Marketing with PPC accounting for 20%. Typically, Organic traffic is generated through articles, press releases, and blogs that link the customer back to your website but it takes some time before your site is ranked in the search engines with this method. PPC marketing can be costly, sometimes up to $150 for 1 sale, but the monetary rewards may come more quickly because your website gets indexed immediately (in other words your ads show up immediately).
Does it make more sense to generate FREE traffic and put your dollars to work in other areas of your business? Or, will the ROI for PPC advertising be worth the revenue you will generate from the immediate traffic to your site?
