With the amount of daily traffic that flows through the site, an eBay store can hold product visible for a potential 24/7/365 and items listed in the store can be there until the item is sold.

Let's take an example of widget A and widget B. You list widget A in your eBay store, and you place widget B on a 7 day auction. At the end of 7 days, let's say that neither item sold. If you listed widget A, your cost would be just a few cents, and it remains until it actually does sell. Widget B, you paid the listing fee, paid say, 35 cents for the listing, and after 7 days it ended with no other opportunity for anyone to see it again, unless you list it again.

The basic store at the time of this writing, is $15.95 per month, and you can have UNLIMITED listings, at just a few cents each. If you listed regular auctions for the same number of items, those auctions will end at most, 10 days later. By the time you add up all the fees, chances are, with the basic eBay store option, you could have actually saved money on listing fees, making the $15.95 per month charge a non-issue!

The number one issue to ANY business opening is that you keep costs down as low as possible, which aids you in keeping prices lower to encourage more purchasing from your buyers.

Lets make an illustrative example here for you, so you can easily visualize the information you are being given. We'll open an eBay store at a cost of $15.95 per month. In this store, we'll list 500 products for sale. This will cost us at most, $30.95 for the basic listings.

Now, take the same 500 products, basic listings at minimal costs, and we'll use the lowest price which is 10 cents per listing for DVD items and games. Right there, it would cost you $50.00 for the same 500 items! Also, these items will expire after 7 days. (10 day auctions cost a little more) The items listed in your eBay store will be up at least 30 days.

All in all, it just makes good business sense that you would open an eBay store if you intend to sell anything in any kind of quantity on eBay. If on the other hand you are just a casual seller, then it would likely not be worth it. For the purposes of this article however, we will assume that this is your business, and you will be dealing with eBay on a daily basis.

Now your question, "Ebay Stores: Are they worth the cost?", has I trust been answered in the best possible way, with examples given. Yes, Ebay Stores are worth it, and it just makes good business sense to open one if you are going to do more than just casually sell on eBay.