Use these steps below and you will be able to find returnable, low competitive keywords for your Adsense advertisements and reap the benefits of one of the finest income opportunities. This process is not perfect, but when you analyze it and try it for yourself, you can see that it makes sense. This is with reference to Adsense.

Step 1 Research some keywords for your niche that have a high Cost-Per-Click value. Firstly, find your keywords by using the Google Adwords keyword tool or other tools that will give your specific niche a list of keywords. Open a spreadsheet program and save these keywords into a csv file. If you already have an Adwords account, copy and paste the keywords into Google's Traffic Estimator account. This traffic estimator will provide you with an estimation of the number of clicks per day and the usual cost per click (Cost-Per-Click) for each keyword so that you can determine the finest income opportunities. For your later reference, you should copy and paste the provided information into your spreadsheet.

Step 2 To get an estimation of your maximum earnings per click, multiply the usual Cost-Per-Click by 30% so that you can determine the finest income opportunities. In general, the higher the value of the usual Cost-Per-Click, the higher the value for the Cost-Per-Click for the 2nd - 8th positions. High usual Cost-Per-Click and consistently high Cost-Per-Click value for the initial positions past the 3rd positions are crucial in getting high click earnings as an Adsense publisher.

Step 3 If there is a big drop going down the positions of keywords, returns will suffer. You need keywords whose values change only a little going down the list, so use an internet tool to help estimate the first eight Cost-Per-Click values and compare them. Use the ones that remain close in value as the finest choices and, thus, the finest income opportunities.

Step 4 Now determine which Adsense advertisements occupy which positions. You can do this by searching on Google for your keyword and looking to see which Adsense advertisements are generated in the search results and in which order they are. Another way to estimate this is to use the Adwords Accelerator tool. It has a feature whereby Adwords advertisements are dynamically displayed for a given keyword you input into the tool to check. If the Adwords advertiser has used "Adwords for Content" in his advertising, these advertisements will be the Adsense advertisements someone else is displaying on their website.

Step 5 Evaluate the results from the 4th step by using an online tool to check key word function and compare the advertisements generated there to the ones found above. If mostly the same advertisers appear in both, the keyword is likely to turn a return for you and be one of your great income opportunities.

If the advertisers are not he same, then the advertiser is possibly not using the "Adwords for Content" mode of advertising in his campaigns. This indicates that the keyword may not be returnable (or one of your finest income opportunities) as the keyword may not be the basis for the Adsense advertisements.

Step 6 When you decide on Adwords to get traffic, which after all is essential, plant to use only high performance keywords from the criteria above in your Adsense words, and use cheaper keywords for your Adwords advertising. Profit is the cost for each Adwords click subtracted from revenue for your Adsense clicks.

Pick keywords that have the highest KEI if you are planning to use search engine optimization techniques to generate traffic to the website where your advertisements are as these are the finest income opportunities. By taking the ratio of the number of searches for a keyword to the number of competing sites having the keyword, you will be able to obtain the KEI of a keyword.