This article will teach you how to drive visitors away from your website screaming, "Get me out of here!" If you prefer being alone with your website and do not want all those pesky visitors bothering you, then follow the guidelines below and you will get rid of them quick as a blink.
1. Don't state on your website what you do or what you sell. Make it a complete mystery why you decided to build your website in the first place. It is like a secret club -- your visitors are left in the dark. Have you been to sites like this where you show up and think, "What the heck is this site about?" If you are not presenting a clear statement about why your visitors should spend their money (or at least come back again), then you are on your way to hermit-land.
2. Overwhelm visitors with lots of information. Almost as bad as the "What the heck is this site about?" problem is the "Oh my Goodness! Oh my Gracious!" sites. As a visitor, you know the sites I am talking about. The page opens and your jaw drops. There is a sea of banners, with links everywhere and articles galore. Where do you go? What do you do? I will tell you what I do. Click the little "x' in the upper right-hand corner to get the heck outta there!
3. Make the ordering process really complicated. There is nothing I love more than putting items into my shopping cart and then spending 20 minutes trying to figure out how to set up an account and pay. Guess what? I sure do not click the 'contact us' button. I click the "x" instead. You have succeeded in getting rid of yet another pesky customer who wanted to spend money.
4. Fill your site with outdated information and broken links. Pfshew. You dodged a visitor with that one. They clicked on a link that was broken -- and off they went.
5. Make sure there is no way for an interested customer or business partner to contact you. Heaven forbid, you might get some spam if you have your contact information on your site.
Thank Goodness, you don't have those gosh-darned customers emailing you while you're trying to read up on Brad Pitt's love life.
Obviously, I am being silly, but you do know that these examples are true. You have seen sites that seem like they are trying to drive you away. If you are spending time and energy putting up a website to make money, then, make some money. You CAN do it!
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