So many people talk about giving up smoking, and many people do attempt to break from the habit, but only a small percentage actually manage to give up and stay smoke free for a period of time. Everyone is aware that smoking is addictive and we all know that smoking can kill, so why is it so difficult to kick the habit?

There are many statistics released regarding the dangers of smoking. For example:

? 10000 people die each day through tobacco usage

? A smoker in the UK, who has a 40 cigarette a day habit, will spend over 3000 pounds each year.

? Smoking causes cancer for pets

? It is estimated that in the next 20-30 years, death by tobacco will be the world's biggest killer.

? Parents who smoke can give breathing problems to their children.

? A mother who smokes can give her baby as much nicotine by breastfeeding as she has in her body.

These statistics are alarming and of course there are many others too, but unfortunately statistics alone do not seem to help people with their nicotine addiction and there is a simple reason for this, whilst people are aware that the statistics are true and that illness or death could result through smoking, the fear does not seem as tangible as it is only something that could happen, it does not seem a real threat only a potential one. It may instigate a possible desire to give up smoking but for someone to give up completely; they must possess a deeply rooted desire and a reason to do so.

Willpower alone seems to fall short for most smokers, they have to understand why they are smoking before they can reason why they should give up. Many smokers do not realize that there is a deeply rooted reason behind their addiction and this could include any of the following:

? Family and friends all smoke.

? It provides a break from the office or workplace and therefore provides an opportunity as a social gathering with other smokers.

? It provides the smoker with the ability to relax after a stressful day

Stop smoking hypnotherapy is popular and the reason for this is that it works. The desire and intent to quit on a permanent basis must be there with the client though as without this desire, the hypnosis treatment is less likely to succeed. The hypnotherapist needs to be able to endorse positive benefits for not smoking whilst the client is under hypnosis. Benefits such as:

? The client will be much more confident as a non-smoker

? Their sense of achievement will be incredible

? They will feel healthier and happier

It is worth remembering that hypnosis works because it essentially alters the way the client feels about things. The subconscious mind is a powerful tool but it can become stuck in a pre-programmed behavioural rut, so that these behaviours can be changed for positive benefits.

The beauty of stop smoking hypnotherapy is that it alters the concept of giving up something which the client enjoys and instead changes the basic mindset to how much better their life will become.

This is why this gentle therapy can achieve far more than most nicotine replacement therapies as if the client is willing, the success rate can be 100%