But is that true? Are "they" right? Can you make serious money online without any specific experience and do it easily?

Yes ... and no.

The "no" part of my answer comes from the hard won experience I have earned after joining almost every program under the sun, and making nothing. Nada. Zip.

Oh, they sounded good but the reality was that I was always required to do something that I was not able to do in order to make it work. "Just write a book" or "just create a website" or "just make 25 sales calls a day" I was told after they had my money.

I'll bet you have been there too, so let's move on to the good stuff. I want you to meet the perfect online business.

The perfect online business is not so much one company or opportunity as it is a set of criteria you can use to find the perfect business for you. There are many businesses that meet all these criteria, and I would strongly suggest not settling for any business that does not meet them all.

Criteria 1 - A product people want, will buy and will benefit from owning

Don't miss the importance of this. There are three factors here and all have to be in place before your online business will become real and stable.

Your product must be something people want because people buy with emotion. Always have, always will. But more than just wanting it they must want it enough to take action, to buy it from you. I want to own a villa in Spain but I can't act on that desire ... yet!

And then of course the product must fulfill the promise of benefit. That can mean a variety of things to different people, but the bottom line is that your product must perform as expected.

Find a product or products that do that and you have taken the first step toward finding your perfect business.

Criteria 2 - A large market of people who will spend money on the type of product you offer

This is vital, and often missed when evaluating a business. If you offer a product people want and will buy but the size of the market you reach is too small success will be elusive.

This is just common sense, but it is often overlooked. Far easier to earn $1 from a million people than to earn a million dollars on one sale. Just ask the people who sell villas in Spain!

Criteria 3 - Absolutely no need to do anything you are not prepared or qualified to do

Here again, common sense that is often overlooked. If you are forced out of your comfort zone by just getting into a business, how can you reasonably expect to succeed in that business? Answer: you can't.

Now don't get me wrong - we all need to grow and stretch. But I'm talking about something different here. I'm talking about doing things that you don't want to do, like make "cold" calls, or answering questions on the phone or trying to "recruit" strangers or your family members.

If you can't hold your head high and describe your business proudly to your best friend, find another opportunity.

Criteria 4 - A team who will support you and help you grow in your success

This is vital as well. Being in business for yourself does not mean being in business by yourself. Many online entrepreneurs fail because they become isolated and discouraged.

Aligning yourself with the right team means encouragement when you need it, having someone to celebrate your successes with and having real people help you learn any new skills you want to take on.

Let me encourage you with this. There are many businesses that meet the criteria above and will provide you with the time and money freedom you want and deserve.

Don't settle for less than a company that offers products you can be proud of, being offered to a market large enough to help you achieve rich rewards, and one that supports you as you deserve.

Find those things and you will have met your perfect online business.