Better website ROI (return on investment) is a goal that anyone who runs a website is interested in. Webmasters are always searching for new ways to generate money from whatever traffic they are able to get to their sites. Until recently, all website income was generated from some action that website visitors had to take once they landed on the site, whether that be purchasing something from the site (or eventually purchasing something from a follow-up email campaign), or clicking on some type of pay per click (PPC) ad such as a banner ad or Google Adsense ad. As we all know, just because someone visits your website, it doesn't mean they are going to generate money for you. Until now, that is!

Better website ROI is guaranteed through a new form of internet advertising being called PPP or pay per play. PPP ads are somewhat similar to PPC ads in that the webmaster receives a percentage of the ad cost paid by the advertiser to the sponsor (such as Google in the case of AdSense). The difference is, with PPP advertising, the webmaster gets paid whenever someone visits a page that is set up with the PPP scripting - the visitor doesn't have to do anything other than simply visit the page. Another huge difference is that PPP ads do not draw visitors away from the webmaster's site like pay per click ads do.

Better website ROI is certain when using PPP ads and they have the advantage of not redirecting traffic from the webmaster's site. PPP ads are usually short (about 5 second duration) audio ads that play automatically (one ad every few minutes) whenever someone visits a webmaster's page that is set up with the PPP scripting. So, all traffic to the site means money to the webmaster, and PPP payments are quite competetive with what webmasters currently earn on a PPC basis.

Also, for a limited time, a three-tiered affiliate program is available for webmasters who join the PPP program. The leading PPP program pays the webmaster 25% on ads on the webmaster's own site, plus 5% on the ads on sites of webmasters he or she refers, plus 5% on the ads on sites those referred webmasters refer. So, in addition to PPP resulting in better website ROI directly on the webmaster's own sites, additional income can be generated through advertising on the sites of other webmasters that he or she refers to the PPP program.

With PPP, now every webmaster has the opportunity for better website ROI.