As soon as the leads stop coming in, so does the money. However, even having a ton of leads coming in every single day doesn't guarantee success, not by a long shot.

Yes, you need to have effective marketing, but more importantly, you have to have high quality leads. This is the most important factor in determining how successful your car loan business will ultimately be.

As I'm sure you know if you've been in this field for any length of time, not all leads are created equal. Quite simply, you can spend a fortune for some leads and still not make a sale, and you can get others for dirt cheap prices, and they might be the best leads around. Here is some important info to help you find the best available leads.

Remember, there are many different ways that car loan leads are generated, and the method dramatically affects the quality of lead you are getting.

For example, the most common methods are direct mail, outbound telemarketing, broadcast fax, internet marketing, etc. These are all effective to varying degrees.

Which is best?

The most important thing to consider when looking for the right car loan leads company is how the lead was generated. For this, the best lead you can get is a real time lead. What is this?

Quite simply, a lead that was just generated these are obviously the best kind to purchase, because they are people who have just raised their hand and indicated they are interested in your product or service.

Probably the cheapest lead generation company to buy from are companies that generate their leads via their own sites, as these are extremely cheap (in many cases free) and doesn't cost the company a dime.

These are very good leads to buy, and you should probably consider doing so. However, keep in mind that off-line leads are almost always higher quality than online, albeit quite a bit more expensive.

There are many reasons for this, far too many to go into here. However, the most important thing for you to do is test out different lead sources and see which one is more productive for you.

There are trade-offs to both-while you will be saving money on internet generated leads, they are very often not as high quality as an offline lead, but again, you will be paying more for them.

Remember, the most important number is your ROI. You can even test leads that were generated a long time ago (several weeks or more) because even though these won't be as productive as real time leads, you will be saving a lot of money with these, and again, it's all about ROI.

Test the different sources, find out which ones prove the best, and you will have a consistent supply of car loan leads to choose from.