With a climate and landscape that lends itself to year-round tourism, it's easy to see why Switzerland is one of Europe's most popular holiday destinations. Unspoilt icy summits, sparkling lakes, rolling emerald valleys, sleepy mountain hamlets-in magical Switzerland touring options abound.

Switzerland is made up of four different regions, each of which is distinguishable through its own unique language (German, French, Italian and Romansch). Each of these regions has its own distinctive atmosphere too. For the ultimate Switzerland car hire experience, be sure to include a trip to the stunning Bernese Oberland Alpine region in your itinerary. Here the triple peaks of the Eiger, Monch and Jungfrau provide excellent scope for winter and summer sporting activities. Travelling through the Bernese Oberland you'll encounter all that is quintessentially Swiss-glistening glaciers, plunging waterfalls, cute wooden chalets, jangling cowbells and edelweiss meadows. The beauty of a hire car is that it allows you to drink in all of the scenery at your leisure, stopping off whenever and wherever you like for a spot of sightseeing. A picnic at a mountain pass or the perfect photo opportunity are just two options that probably wouldn't be possible without your own mode of transport. That's all before reaching the dizzying heights of the region's world-class winter ski resorts of Gstaad, Grindelwald and Interlaken. Here snowy fun gets underway from November until the onset of spring. Meanwhile, summer sees the countryside transformed into a hikers paradise, where 50,000 km of picturesque mountain and forest trails provide challenges at every level.

Switzerland is home to some of the world's cleanest and most desirable cities. Visiting any of the country's major cities, you'll be blown away by the mix of charming medieval architecture and modern cutting edge design. As everyone knows, Switzerland has precision down to a fine art. Simply walking around pretty Lucerne or stunning Geneva provides a lesson in how to get the balance between the traditional and the innovative just right. You'll find there's always plenty of room for parties too. Geneva offers a pretty backdrop for lively events like December's L'Escalade chocolate extravaganza, while Lucerne plays host to a week of annual merriness and mayhem during February's Fasnacht carnival. Meanwhile, dynamic Zurich is something of a creative hub, a city famous for its avant-garde galleries, exciting music festivals and vibrant nightlife. Attractive towns and cities worth including in your Swiss itinerary include Lausanne, Vevey, Basel and St Moritz.

In terms of thrilling sporting attractions, stunning cities and dramatic scenery, Switzerland has it all. Hiring a car in Switzerland allows you to shape your own Swiss adventure-take the traditional scenic Alpine route or enjoy the hustle and bustle of the vibrant cities, in Switzerland car hire lets you explore any route that takes your fancy.