Niche affiliate marketing isn't as complicated as everyone makes it out to be. In the first place, a "niche" is simply a market that you wish to enter. This could be fishing, golf, football, etc. A sub-niche would be as follows, bass fishing, golf swing trainer, NFL football, etc. Do you see how that works? This is where a lot of people get confused about doing market research. They confuse a niche with a sub-niche.

Now, a niche is the same thing as a market, right? A niche market. Are you with me? So when you're doing keyword research to determine how many people are searching within a market, you should be looking at the entire market, not just the sub-niche.

An example would be golf shoes with 746 searches last month (at the time of this writing), however, the term "golf" got 8114 searches and there are several thousand other searches being done within that market, which makes it a very viable market. It's also very competitive, but that's beside the point. There are thousands of searches being done within the market as a whole so if you are promoting golf shoes don't you think the people looking for a golf swing trainer wear golf shoes too? We know that they use golf clubs, we know that they are always trying to lower their score by buying books and dvd's.

Do you see where I'm going with this? You look at the total searches within the market because they all normally tie in together. Having other searches within the market gives you a lot of potential joint venture partners in the future.

Niche affiliate marketing is really pretty simple, once you understand how it works. Now you need to find a market with between 10-100,000 searches per month and get to work.