There are three types of Yahoo; the main (original) Yahoo; the international Yahoo sites; and the regional (city) Yahoo sites. The original site is by far the toughest to get into, so if your site is in, or relates to, a country or region served by one of the other Yahoo indexes, you should first try to get listed in them first. Once you are accepted by one Yahoo index usually it is contagious, and you eventually end up getting into them all.
Whatever you do don't try to sneak multiple listing into Yahoo. Don't try to make a free application into a paid category. If they catch you, Yahoo will ban you for life!
If you wish a listing in the Shopping & Services or Business to Business sections (either main or regional) of Yahoo, you now must use Yahoo's "Business Express" submission option. You pay $299 ($600 for adult sites) and get a quick yes or no to your application. Once you are accepted keep in mind that you have to come up with the same amount of money every year to remain in the directory. Also to make this more crazy-making, paying money does not guarantee a listing! That is why it is so important that you craft a good submission. Also, don't even think about submitting to cranky old Yahoo if your site is not 100% up and running. That "under construction."
Note that you can still submit non-commercial sites to Yahoo for free as long as you don't submit them to the Business to their Business or Shopping & Services sections of Yahoo!
Chris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com
