Search engine optimization is not for every site. For instance if you have a site about presenting excellent English grammar or if you are selling writing skills the awkwardness of putting together paragraphs with keywords can make it look like you don't know how to write at all. This is because successful SEO often involves the repetitive use of words as well grammar mistakes such as a lack of capitalizations and misspellings in order to mimic the kind of phrases that a potential customer might put into a search engine box as a query. If your business requires something that is precise, SEO copywriting can make you look incompetent, especially if you are not very good at writing SEO in the first place.

Another misconception is that including search engine optimized pages in your web site are a guarantee of high ranking. If that were true, then every single site that has tried this would be number one on the web. The truth is that different search engines have different methods of categorizing what they choose to index or leave out of their ranked search engine pages. Some go by the number of hits, others by content and others by functionality of your site. This has lead to the practice of search engine optimizing several identical articles in different ways in order to appeal to all of the different search engines at once.

Also it is a myth to believe that SEO articles alone can improve your rankings in the search engines. Search engine optimized articles can assist with improving your rankings but if your site has broken links or is always down because you are with an unreliable host then all of your hard SEO work will be sabotage. Your ranking also has a great deal to do with whether or not you paid for the service or not as well. Sometimes a badly written SEO paragraph can actually offend a search engine sending your site to the very last listings in the search engine page rankings.