So why not liven up your copy to get managers, buyers and executives excited to buy from you? Most people do not know how to spruce up copy for this audience. By understanding this audience's reasons for buying from catalogs, you will better understand how to write copy that brings in mega sales.

Reason #1: Ordering from catalog printers save money. Business executives and buyers are looking for the best deal in everything they buy. They need to save as much money as possible so they can up their profits and lower their costs. Your catalog copy needs to emphasize cost savings on every page.

One popular method of doing this is to show the original purchase price, the sale price and the dollars or percentage cost savings between the original price and the sales price. Do not make busy executives do the math in their heads; show them exactly how great a deal you have.

Use your cover and order form to stress the cost savings you provide through your catalog. Actually, you should mention something about saving money on every page of your catalog!

Reason #2: Catalogs are used by the best in the business. The buyer or executive wants to make sure he is buying the right product from the right company. If he makes the wrong purchasing decision, that could mean a pay cut or getting fired. Assure your customers that they are making the right decision by buying from you.

To do this, you need to show your expertise by including testimonials from satisfied business customers. If you cannot get testimonials from some of your bigger well-known clients, simply list your big-name clients on the back cover or inside front cover of your catalog. You do not want to put this list on the order form, because if people are looking at the order form, they are most likely about to buy anyway.

Other ways to build confidence in your business is to offer a guarantee on all of your products and to tout the stability of your company. Tell people how many years you have been in business, give them an impressive number of annual sales and let them know how many employees you have to make sure all their needs are met.

Reason #3: Catalogs can help find a solution to a problem. When business buyers or executives are flipping through catalogs, they are usually looking for something to solve a business problem for them.

Instead of touting features, tout benefits of your products and show how you have helped other customers solve similar problems to show you have the problem-solving ability to help other companies solve their problems.

Do not fill your catalog with boring descriptions of your products – add testimonials, short success stories and let customers know they can count on you for the best prices and the best service. Once you add these elements, your B2B business will explode.