Most affiliates fail due to the fact that they advertise for some other company and do not build their own business. When they stop advertising, the product sales are stopped and they are nowhere. Most affiliate programs provide a copy of the website to promote for them on which an affiliate does not have any control. They only promote the affiliate link and develop the company's business. They are not working for themselves.

Is there a way by which we can grow our own customer/subscriber list simultaneously with the affiliate program advertising ?

Yes, one way is to make your own website and showcase the products you want to promote. Offer a free email newsletter on your website and capture the lead. This requires knowledge of website design, hosting, merchant account, domain name registration, SEO, and web promotion. There are millions of websites fighting for higher search engine ranking. A common man does not have time to learn all the technical stuff to manage his website and online business. He needs money for his immediate needs. There is another problem also. A person who is financially suffering and want to make some extra money from affiliate programs has lost the creativity and learning attitude. This is true in 90% of the cases.

I have one strategy for a common man who does not know anything about website design, SEO and other technical stuff. The strategy works like this:

1. There are services available for having your own professional website where you can have control on everything displayed on the website. You don't need to know the technical stuff and every setting and feature of your site can be controlled by you by clicking a mouse button. You don't need to worry about graphics, layout and HTML coding. These services are available at very nominal cost (some also have a free option).

2. You can select any theme for your website but for affiliate programmes it is very effective to design a review site around a niche. Then you can add affiliate programme reviews with affiliate links.

3. You can also use autoresponder services to make your own mailing list. Just place a form on the site and offer something free.

4. You can add additional revenue streams by adding google adsense on your site.

5. There are some systems that offer a free lead capture website that has all professional features for markting the online business. Some of them have integrated many affiliate programs into one system that offer you many income streams.

Important thing here is that you can control the above things by a mouse click and make any change in your site even if you don't know anything about website design. This is possible through new technology and software.