Although there are multiple social networking sites online, MySpace is the most popular and the reason behind it is its easy accessibility, enticing features and free services. It allows the users to customize the layout in their own creative way with the different options including photos, videos, and music blogs, event announcements, bulletin posts, and more provided in the Myspace. MySpace is part of a growing new movement on the Internet of "social networking" sites where you will find teens and young adults floundering, even most of the celebrities as real members are also found.

Celebrities finds Myspace as the most savvy and promotional tools for expanding their career. One of the biggest benefits of being on MySpace is it helps the celebrities to announce their event such as a live appearance or autograph signing and their messages will be viewed directly by their fans thus switching off from relying on email lists, spending a lot of money on advertising, etc. helping the celebrities to convey their message to their fans in time.

Although MySpace is used mostly by teens, more young adults and adults but celebrities are found signing up every day because Myspace allows direct communication between the celebrities and their fans thus promoting themselves. MySpace is one of the hottest things to happen to the internet where the chances are good that you come to know of all the latest updates of your favorite celebrity from their own MySpace page. Everyone from former model Cassie Ventura to pop singer and actress Jessica Simpson has a page posted on the site informing their fans of their latest updates from time to time.

Myspace is employed as the promotional tool for their trade and this is done or is possible only if you establish your profile. You too are indirectly involved in their promotion. After you have established your own MySpace profile, you can send private messages to the celebrities you find after you add them as friends and this is the bottom-line of their promotion. They make the best use of these opportunities as they know that when you add them as friends to your profile they may gain additional fans among your friends. Whether they know you or not they will approve your friend request. Many celebrities actually set up their profiles themselves, read their messages, and respond to fans directly and never make the mistake to upset their fans. They try their level best to keep their fans happy which is the baseline policy of their trade.