If you are a website or newsletter owner, then one of the most pressing questions is always how to increase subscriptions? Permission marketing (or viral marketing) is still one of the most effective marketing strategies online, and by capturing the details of an interested customer you have the opportunity of building a relationship and making multiple offers to a highly qualified lead.

In very basic terms, when you increase your subscriptions to your free newsletter, report or course, you increase your sales. The real question of how to increase subscriptions lies in increasing your clientele and your circle of influence. In any online business, the concept of repeat contact with qualified leads are critical and it's been proven that most online sales only occur after the third or fourth offer was made. This is all about building trust and establishing rapport with your potential customers. People buy on emotion and to really know how to increase subscriptions, you need to know how to appeal to people on an emotional level. With so many 'freebies' floating about on the internet people have become reluctant to give their details away without a real effort from your side.

One of the most overlooked and probably one of the most lucrative ways to increase subscriptions to your 'enticing offer' is through co-registration. With co-registration you gain the opportunity of leveraging high traffic websites with very high credibility. Websites like Yahoo for instance require you to sign up if you want to gain access to specific services on their website. When signing up they do extensive 'data capturing' and they collect a lot of information from which they compile a customer profile. This customer profile is used in co-registration services. By using a co-registration service you are able to set up a campaign that would show your specific offer in front of people that might be interested in what you've got to offer. If you are taken up on your offer and someone decides to opt in to your offer, you are charged a predetermined fee per lead.

The cost of co-registration leads vary, but you can expect to pay anything between $0.15 to $1.00 per lead. When you consider the fact that these leads are highly targeted and pre-qualified it can be highly lucrative to increase your subscriptions by buying them. Most internet marketers focus their attention on pay per click advertising to increase their subscriptions, but if you consider the fact that you can easily pay as much as $0.50 for a single click it really makes more sense to pay $0.50 for a lead. When you buy the lead it involves no extensive work like writing articles or paying for a ‘click' that might not even result in a subscriber. Once you've got the lead you can make multiple offers and multiple back end sales.

Buying leads really is a much over looked strategy for growing your leads and consequently your business. If you are looking for a low effort and inexpensive strategy for how to increase subscriptions, then co-registration might just be exactly what you were after. Most of the conventional strategies for growing your list relies either on a lot of work or on a lot of money and in both cases the results are not guaranteed. With co-registration you can determine exactly how much you will pay for x-number of leads, you can determine your customer's profile to a large extent and you can put a campaign up in a couple of hours without any capture pages or sales copy. It's almost as simple as writing your auto-responder messages.

If there ever was a way for you to leverage the efforts of websites with huge traffic, then co-registration is the answer. One of the most powerful aspects of co-registration is that it often helps you get access to a potential client base that is otherwise off limits. Most co-registration services draw their clientele from non commercial website and this might just give you the edge over your competitors who are all competing in the same little pond. If you want to know how to increase subscriptions, then the answer simply is co-registration. Before you set up your next pay per click campaign, be sure to check out co-registration. You really have nothing to loose and at worse you will end up with more subscribers.