If you own an internet based business, the sooner you keep up with the new media terminology and jargon, and not only that, but begin implementing some of these concepts into your business, the faster you will see your online business expanding on the web.

Let me take a minute to begin by explaining a bit about podcasting, when it began, and the future of podcasting.

Podcasting suddenly came on the scene in 2005 and has been rapidly changing the world of communication and media as we know it. Sort of like an underground mass mania, podcasting has a viral affect and spreads from computer to ipod to mp3 device, and who knows what's next?

I predict that within the next two years, podcasting will become more of a business communications vehicle. Managers of large corporations are starting to look into this form of communications as a way of reaching target audiences for their product or services. Educators will use podcasting as a distance learning tool. Professional speakers will podcast to give potential clients a taste of the great time they'll get to hear if they choose to book the speaker for a speaking engagement. Churches and ministries will use podcasting to spread the messages of their faith. Last, but not least, small businesses will use podcasting to mass market their products and services to an audience that would otherwise have never heard of them.

There are podcasts on every subject imaginable: business applications and development, computer concepts, family and life management, education, religion and spirituality, health and nutrition, society and culture- you name it, and there's probably a podcast somewhere out there on that subject.

So why is podcasting HOT?

The next time you enter a college campus, take a look at the students who are walking to class. The majority of them are wearing ipods and listening to music, and probably podcasts as well. The next time you're on a subway, train, or airport, look around to see how many people are listening to mp3 players.

Truly, our fast paced society is gearing toward “on the go” kind of media information that can be absorbed in a myriad of ways – by reading, watching, or listening. As people are in a shuffle throughout the matrices of street traffic and commuting, audio messages are becoming a more powerful way to reach the busy CEO, college student, or mother who's on an errand to the grocery store. With on-the-go media players such as Ipods that can be transferred from hip pocket to car stereo, it's no wonder that many corporations and small businesses are now turning to audio messages and podcasting to enhance their marketing strategies.

Mp3 players with podcast download capabilities are on the rise, and if you just happen to have your very own podcast out there on the web, you may be one of those fortunate enough to be listened to by a large audience around the world! Imagine the power of one podcast on our global network! Don't you think it's time you created your own podcast?