First you must get the attention of your perspective buyer. There are many voices calling in the marketplace. You have to find a way to stand out from the crowd. On the Internet, you have a very short window of time to do this in. Use a catchy title or headline to capture your buyers' attention. Font size, color, graphics, as well as text all can be used successfully. Use your imagination and don't be afraid to experiment.

When you shop what catches your attention? Your customers are no different. Your web site should be there for your guests. Stay focused on your goal of taking the customer from just being a shopper to being a satisfied buyer who wants to return time after time.

Second, tell your prospective customer why you feel that your product will not only meet his or her need, but will exceed their expectations. This will help overcome possible future objections. Appeal to their emotions as well as their intellect. Create interest in your product or service by painting a mental picture of how it would be for your customer to be using your product. A travel agent should make the customer feel the tropical breeze blowing through her hair as she walks bare-foot through the sugar white sand. She should hear the music and laughter of her hosts and smell the faint scent of jasmine. Since you have taken care of all the details and at an affordable price, your customer can relax and enjoy the vacation you alone could provide. Get the idea?

After you have intellectually and emotionally engaged your customer, the third thing that is necessary is to make a call to action. Every suggested idea of action tends to lead to action. Assume that the customer is ready to sign up or purchase your product. Do this in steps: "click here" "please enter your name and e-mail address", "please choose your method of payment", "Your suggestions are appreciated", "How may we be of further service", etc. etc. It becomes natural to move from one step to another, until the process is completed. A word of caution: Always approach each sell as the first of many. Begin to plant the seeds for future business. Ask the customer if you might send them information on other products or services that they might find of interest. For repeat business remember that service should be your motto.

You don't have to be the cheapest, but you should strive to be the best! Unless you have a one-of-a- kind product, you cannot afford to loose repeat customers by taking short cuts or by providing an inferior product. Integrity counts. If you don't provide superior service and products, you competition will. I know you will do the right thing and be greatly rewarded for you time and efforts!