In January of 2004, they opened their online yahoo store weddingfavors.com and the first month they did $11,000 selling wedding favors at an average price of $2 per item. And that was before Brad started using what he knew about search engine optimization and building free search traffic. After all, that was his day job and this was his wife's home business. So, all of the traffic that came to their Yahoo Store the first month was a result of online advertising.
But click through ad traffic is not the fastest way to attract customers to a Yahoo Store selling wedding favors or any home business online. Click through can establish a path, but free search is the superhighway. Why? Because that's how most people find what they're looking for online. They type some words into a Yahoo or Google search box and Ta-da; sites related to their search come up on the screen.
So Brad started plugging in everything he knew about search engine optimization into the family's new wedding favors business. By the third month, their home business site weddingfavors.com pulled in $60,000 in sales. By the 4th month it did $130,000 and by August 2004 it shot up to $400,000.
Now, weddingfavors.com is in the Yahoo Top Ten search for the category: wedding favors and has climbed into the Top Ten on Google for wedding favors. Isn't being in the Google Top Ten every home business owner's dream?
The Fallon's Yahoo Store has merchandise (wedding favors) that a lot of people search for at a price they are willing to pay. This translates into volume. They also stock merchandise that their buyers need in quantities of 100's and 500's and more when they order. This translates into volume - big volume for this successful home business.
Let's stop right here and take a pulse. What does the Yahoo Store weddingfavors.com have going for it that other home business owners can learn from?
They chose a hot market with a lot of activity
They offered a selection of products that are right for the market
They sold them at competitive prices
They made ordering easy
They established good customer service
Could you have these same factors working for your home business? Of course, you could. To find out more get Brad Fallon's book, Stomping the Search Engines by visiting www.bradfallon.com.
