The first thing that you need to understand as an internet marketer is that testing is going to be an on going process and is something that you must do in order to produce an intelligent landing page. An intelligent landing page will convert more sales than one that is simply a static generic page.

Your landing page is going to be the he first thing that is viewed and must captivate your audience. The importance of a landing page is really twofold. Search engines such as Google rank your page based on how relevant it is to the search conducted by users. A high quality, intelligent landing page that is relevant to the keywords will receive a higher rank. An intelligent landing page that is highly optimized through testing will enjoy a much higher conversion rate.

To convert your dumb as a rock page into a profit producing intelligent landing page we need to look at a six areas in particular.

1. Navigation

The sole purpose of an intelligent landing page is to convert visitors into paying customers. That is it, nada, nothing else. If you are using your landing page for anything besides conversion then you are missing the point.

A truly intelligent landing page gives a visitor two choices. They may either purchase the product or leave. That is it. Do not give visitors a third choice because they will take it rather than click your purchase button.

In essence keep your intelligent landing page completely clear of any links other than your purchase button.

2. Logo

Branding is a very important part of your business. You want people to become accustomed to your brand. A logo is a big part of your branding endeavors and should be part of your intelligent landing page. Actually your logo should appear on every page on your website.

3. Graphics

Graphics can make or break a site, especially an intelligent landing page. Too many graphics will slow down the load time of your landing page and thus impact your bottom line. If your landing page loads too slowly visitors will hit the back button in a hurry. So keep graphics to a minimum on an Intelligent landing page.

4. Content

An intelligent landing page uses content to convince a visitor to become a customer. Keep it simple yet give your visitor valid reasons that they should purchase your products.

5. Bullet Points

Studies have shown that most readers like bullet points. An intelligent landing page uses bullet points to make finding information very easy for the visitor.

If you have a large amount of information for your visitor you should avoid one huge bullet point list. Break that huge list into a number of smaller lists. Try to keep the number of points at 5 or 6.

6. Benefits vs. Features

An intelligent landing page will list the benefits of the product or service first. The vast majority of customers want to know what a product can do for them first and foremost. Features come in a distant second.

If your landing page is not generating the conversions that it should then perhaps you should give it an IQ boost and transform it into an intelligent landing page that produces both better results and more profit.