If you've spent any time at all researching SEO tactics and internet marketing strategies, then you know the importance of directory submissions. But if you're new to the concept, then you may be wondering what exactly a directory is and what it can do for you. Here are your top 4 questions about directory submissions answered.

1. What is a Directory? A web directory is simply a listing of websites broken down by category and subcategory. Each listing typically also includes a description of the website along with a link. While a directory may sound a lot like search engine, it is not. A directory is actually managed by human editors who review each submission and determine whether or not it is appropriate for that particular directory. Each directory has its own submission guidelines, but the minimum that any directory typically requires is a completed website (one that is not under construction) and a website that doesn't promote illegal activity.

2. Why Should I Submit my Site to Directories? Directory submissions can benefit your business in a number of ways.

First, since a directory lists websites by category, a search engine that sees your site in a directory will have a good idea of the subject of your website. The easier it is for a search engine to determine the topic of your site and its relation to your keywords, the quicker the search engine will associate your website with that particular theme.

Second, search engines place a high value on one-way links. In fact, links are one of the primary ways that search engines determine your site's search engine ranking. Directories are a great source of one-way links. Of even greater benefit to you are older, well-established directories that are considered authoritative by the online community because those are also assigned a higher value than are newer directories that are not well known by experts.

Take a second look at any directories that require you to provide a reciprocal link to the directory on your own website. These reciprocal links are not given much value at all by search engines, and the generally accepted rule is that high-quality, authoritative directories don't require businesses to post a reciprocal link.

3. Which Directories Should I Submit My Site To? Your best bet is to submit to both general directories and niche directories. A quick internet search will give you a listing of directories that cater directly to your product or service. While these niche directories tend not to hold the same clout as more well-established general directories, they will get targeted traffic to your site. When you're researching general directories, focus on those that have a high PageRank. Search engines will respond more favorably to listings in these directories that those in directories with low PageRank.

4. What Else Should I Look For in a Directory? Look for search engine-friendly directories. These directories will allow deep-linking, in which your listing in the directory links to a page on your website other than the homepage. This link appears more relevant to the topic to search engines and thus helps increase your search engine ranking.

Search engine-friendly directories have other features that urge search engines to index your website immediately. As you search for the directories you want to use, be sure to find directories that have been labeled “search engine friendly” by other users.

As you further research directory submissions, you may find it helpful to consult with an internet marketing professional. She can not only help you find the right directories for your website, but she can also submit your site on your behalf. Furthermore, she can discuss your overall internet marketing strategy and help you determine just how directories can help drive traffic to your site and increase your profits.