If you are planning on using promotional pens to advertise your business, then you are taking a great first step toward getting your company name out there for people to find and make use of. The goal of any promotion is to keep your old customers coming back with rewards for their loyalty and promises of continued great service and to attract new business. If you can do both with one action, then it seems foolhardy not to take advantage of the opportunity.

Using promotional pens is a great way to reward existing customers with something useful while at the same time placing your advertising in a place where it will likely be seen again and again, both by your customers and by others with whom they come into contact. A promotional pen bears your company name and logo, and says good things about your company.

Promotional pens tell the public that you are generous as a company and are willing to go the extra mile to give them something that they will find useful or helpful in some way. Everyone uses a pen from time to time, and carrying one of your promotional pens is a great way to spread the word about your company.

The biggest question once you have decided to make use of promotional pens is whether you are going to use metal or plastic pens for your promotional needs. Plastic pens are great for setting up in a cup on a desk and encouraging your customers to take, but they are less likely to keep these pens for a long time since they are cheap and easy to lose or replace. This could be good in a way since you might gain interest when someone finds one of your promotional pens, but to ensure that they are used and safeguarded by your customers, metal pens are the best bet.

Keep them on your person and hand them to your customers when they express the need for a pen. When they try to return it, tell them that it is for them because they do business with you. They will immediately feel appreciated, and will be thankful for the surprising gift. They will be more likely to keep a nice, well made promotional metal pen, and will have lots of good things to say about your company the next time someone asks them what they recommend for your particular kind of service.

Just like with plastic pens, metal pens also get carried around and used, exposing your own customers to your company information and also exposing those around them to the same. People who ask where your customers got such a nice pen will be referred back to you, and your promotional metal pens will quickly pay for themselves. You might think that the extra expense of metal pens over plastic pens is not worth it, but think about how you want to proceed before you choose. Do you simply want to hand out novelty pens, or do you want your customers taking home a pen that they will use and display again and again?