Nobody needs binoculars every day, but when they do require a set, nothing else will do. This is why most people invest in a good pair of binoculars even if they only use them a couple times a year. However, some people use them more often. If you have season tickets to a local baseball team, if your kids play football or softball, if you attend concerts or go to tourist attractions, you will need to have a pair of binoculars close at hand.

Because binoculars are so necessary in certain situations, they make excellent promotional items. Promotional items need to be useful to the client or customer, and promotional binoculars are indispensable. There are a couple of different ways you can go about using promotional binoculars as gifts.

A good pair of binoculars can cost the buyer a lot of money, but if the person getting them is an asset to your business—such as a valuable client, a potential lucrative business partner, or a high performing employee—the expense may be more than worth it. An elegant, well-crafted pair of binoculars can have your name engraved on the case or into the casing of the binoculars themselves. Your appreciation of your client or employee will be evident every time they go to look through their new binoculars, even for years to come. Good quality promotional binoculars also come in outdoors kits, which contain several items and which can come in an attractive case embossed with your name.

Another option, however, is less well-known and could prove to be just as lucrative as a promotion. Some companies make disposable binoculars, which are made either of thin cardboard or plastic. The possibilities of what you can do with disposable binoculars are almost endless. These binoculars fold up, so you can mail them to anyone. They can be included in direct mail promotions, or mailed as gifts to members of your club, organization, business, or church—especially if you are planning an outing together or if a new season is beginning.

Alternatively, instead of mailing these disposable promotional binoculars, you can pass them out or even sell them at the events in question. You can hand them out with every paid admission to a community football game, for example, imprinted either with the name of the team or with your business name as a sponsor of the team. The best thing about that is that although they are disposable, they are also re-usable. People will take them home with them and use them again and again, remembering your contribution to the team and the community, or whatever organization or activity you are working with. Because they can be folded up, they can easily be slid into a purse, duffel bag, or even back pocket.

Disposable promotional binoculars usually come in white, so it is easy to get your logo or your organization's logo printed on the top where it can be easily seen. In some cases, the promotional company will let you imprint your logo in two or more colours, so it is vivid and visible to everyone.