If you're taking the step out into the wide world of Internet marketing, you've probably already made the decision of whether or not to launch a pay per click marketing campaign. But do you know the secrets of beating AdWords? Or are you doomed to become just another statistic in Google's game of cyberspace domination?

That may sound a bit melodramatic, but it's true. Until you discover the secrets of beating AdWords you're going to find yourself stuck in an endless volley with Google for web traffic and cost per click on your ads-and nine times out of ten you're going to be the ball! Why? Because when it comes to AdWords, Google doesn't play fair.

Google, as a search engine, is dedicated to providing its web browsers with information that is as accurate as possible for each of their searches, a policy that applies to their AdWords ads as well. In an effort to contain the SPAMMERS out there who want to take advantage of the popularity of AdWords to SPAM consumers around the globe, Google is constantly rearranging the guidelines that dictate where an ad will land in Google's search index-or if it will find a listing at all.

The true secret of beating AdWords is learning how to make these rapidly changing policies work for you, and the real secret to beating Google at its own game.

If your AdWords campaign isn't properly optimized to bring you the most traffic and highest number of sales possible for everyone who clicks on your ad, you're going to lose hundreds of dollars of your precious and probably already stretched far too thin marketing budget to aimless web browsers who have no intention of spending a dime. Every day there are hundreds of web surfers who click on AdWord ads solely because they can. These clicks will eat up your marketing budget before you know it.

And then there's Google Slap, one of Google's latest attempts to keep SPAMMERS off the web. If you fall prey to a Google Slap, your ad could be off the web before you know what hit you-and taking your web traffic with it.

The secret to beating AdWords is to develop an AdWords campaign built on the keywords that best define your business, not the ones listed on today's best seller list, and to carefully format your webpage and landing page so not even the most suspicious of web PIs will suspect you of SPAM. You have to learn how Google's little games work. More importantly, you have to learn how to make them work for you.

Beating AdWords isn't difficult, but it does require you to do your homework to discover all of the dirty little secrets that Google doesn't want you to know. If you research your options, plan out your advertising strategy carefully and choose to develop an AdWords campaign that will provide consistent results for your business (as opposed to one that's here today, gone tomorrow) it won't be long before your PPC campaign gives you the results you've been waiting for.