Your website is now up and running, one week passes-but nobody has subscribed. What do you do? Your next challenge is to get traffic to your website. In today's world- we have to move with the times. The days for classified ads and banners are almost obsolete. Welcome to the new technology of pod-casting.

Pod-casts are a unique way of getting traffic to your website. Pod-casting is a new type of online media, you create your own online radio show which is available on demand across the globe. Pod-casting is a free service that allows Internet users to pull audio files from a pod-casting Web site to listen to on their computers or personal digital audio players.

The term podcast comes from a combination of the words iPod (a personal digital audio player made by Apple) and broadcasting. Even though the term is derived from the iPod, you don't need an iPod to listen to a podcast. You do not need a licence to record and broadcast, there are no hidden fees. You can use virtually any portable media player (like an ipod,Mp3) or your computer.

Pod-casts are pre- recorded therefore they are not live or interactive. They are not like text blogs where the customer has to be in front of the computer. The customer can download your podcast via itunes or yahoo and listen to you on the go. Pod-casts are easy to download, inexpensive and can be replayed by the customer - day or night. To create a podcast you need a good microphone, computer microphones pick up too much background noise. A computer, an audio application which you can download for free.

Then record your sales pitch. When creating a podcast, speak clearly, especially if you have an accent. Record in an area with no distractions, so that you can focus on the job in hand. Ensure your script is well planned out-easy for you to read with no pauses or delays in your speech pattern. Keep your voice in a natural tone and record. Once you have finished recording, get friends to listen to your recording. Do they understand you? Did you get your point across. Once you are happy with your recording; upload your podcast, using a file transfer program. There are certain pod-casting software that automatically include this feature. Using software that offers this type of function will be advantageous in the long run.

Publish your podcast. Software that allows listing in podcast directories gives you an edge. Most podcast listeners look for new pod-casts in the numerous directories online. Do not allow your podcast to remain unnoticed by missing out on the directories. Create a series. Update your series each week as part of your pod-casting routine. Choose software that will alert multiple directories for updates. This way, you won't have to manually alert each directory you are listed in.

Then sit back and watch the traffic flow in.