One great way to increase the perceived value of your content is to use PLR video. You can drastically increase how much value your customers feel like they're getting, without putting in too much work simply by buying rights to videos other people have created. You can use this technique to market your website, to sell for money, or to give away to improve your relationship with your list.
Use the Video to Market Your Website
There are many ways you can use a piece of good content video for marketing. With the right keyword targeting, you can upload it on YouTube and get a load of traffic.
You can put it online as a free video and do a bunch of JVs and get other people to your site. You can also use “Free Video” ads in AdWords to increase your Click Thru Rate. You can post the free video in forums. You can submit the page to social bookmarking websites and have a great chance of getting ranked highly. In short, there are many ways you can use PLR videos to market your website and bring you more traffic.
Sell the Videos for Money
Another great way to use PLR videos is to use it in your backend. Videos naturally have a very high perceived value and you can often sell these videos for a lot of money.
For example, let's say you run a website that teaches people how to make money online. You buy the rights to a PLR video that teaches people how to use Google AdWords. Let's say you paid only $47 for the videos. You could easily turn around and sell the video for $197 … To hundreds of customers!
Buying PLR videos are a great way to cut down your workload. Find a great PLR video, rebrand it and you're good to go.
Improve Your Relationship With Your List
Finally, one more great way to use PLR videos is to give it to your list for free to build your relationship with your list. Imagine getting an email titled “12 AdWords Secrets – Yours Free (Video)”. If you're in the internet marketing niche and the videos are good, chances are you'll start to pay more attention to that marketer.
You can even break up the videos and give them out over several weeks. For example, let's say you bought the rights to a 1 hour video on how to tweak an iPhone. Instead of giving away the whole video, you can break it into a 4 part series for 15 minute videos each.
If you give away four 15 minute videos to your list, chances are your list will get more and more responsive as you give them more and more content. When you finally do send an email that's sales oriented, they're that much more likely to buy.
Use PLR Videos to Boost Your Business
As you can tell, there are many ways to use PLR videos to boost your business. You can use them to generate traffic, to sell, or to build your relationship with your list. Be creative. The possibilities are endless!
