1. Promote your web site and online business by submitting articles to article directory like EzinesArcticle and also iSnare. iSnare is a great article directory, but you need to purchase credits to distribute for your articles to be published. iSnare will publish your articles to thousands article directories where thousands will read your articles. Remember to include your name, business name, your credentials, web site address and e-mail address in your resource box to promote yourself. It is a great way to promote online without cost.

2. Others will recognize you as an expert on the topics you write. This will enable others to have faith in your business by reading the articles you write, believing you have what it takes. It is a great advantage to your against your competitors.

3. There is a possiblity that your article might be published on publisher's home page. If it is really published on their home page, more poeple will get to know your web site and online business by reading your articles.

4.If E-zine publisher archives your arcticles on their site, more people may get to know your web site and online business. As there are poeple who might want to read the back issues before they make the decision to subscribe.

5. It is a free advertising for you when you publish your arcticles on EzineArticle and other Arcticle Directories. You can then have more money to spend on other types of advertisements.

6. If you write excellent articles and people who love your article might consider hiring you to write articles for them or even be a ghost writer for their books. And you can earn extra money to increase your income.

7. Allowing e-zine publishers to publish your articles in their free e-books can benefit you. There are many poeple who want to receive free e-books, and when they read your articles on you are advertising your web site and online business in a great way without cost. More and more people will come to know you.

8. Your article will be published all over the internet when you submit it to e-zine publishers that have free content directory on ther web site. Some visitors may also republish your article on their home page. This way you are getting free advertising.

9.By submitting your articles you can gain trust. People will not hesitate to buy your product if they like your article. By writing article and published it, you are telling people what you know and what you are promoting. In this way, you will increase your profits with no cost.

10. Get your article to run in an e-zine. You could agree to run one of their articles in your e-zine if, in exchange, they run yours in their e-zine. It's a win/win situation.

Writing article and submitting it to article directory is a great and free way to promote and advertise your web site and online business. By doing so, you are letting others to know about you. It is a better way than PPC, cos you are paying for traffic with no guaranteed sales using PPC.